Veronica is an award-winning Queer Latine Creative Director and a visual artist. For over 25 years, they've focused on creating expressive, story-driven design work in the arts, culture, and media industry. They are an empathetic leader who is deeply invested in uplifting and empowering marginalized voices.

Currently serving as the inaugural Director of Design at the Lucas Museum of Narrative Art, V leads the institution's comprehensive visual identity and brand strategy. They established and now manage the museum's first-ever in-house design studio.

Clients & Collaborators

Nike /The Smithsonian / Paramount / Adidas / MTV / Coach / Grammarly / Bitch Media / Chicago Design Museum / The School of the Art Institute / The Obama Foundation / Hopelab / Corollary Wines /
Field Recording Wines